#MariBerdigital Bandung to Digitize SMEs

(18/05/2017) Seeing the positive feedback, the movement then established roadshow to Indonesia’s big cities. MariBerdigital’s second city is the city of digital & creative industry; Bandung. The crew delivered the go-online spirit in Gedung Graha Pos, Thursday, 18th May 2017. The euphoria was overwhelming, considering the society in Bandung have a strong urge to digitize their business. Almost 500 attendees received valuable insights from more than 19 expert speakers. The speakers themselves come from bDigital, IBM, Ministry of Cooperatives Small and Medium Enterprises, Cisco, Midtrans, Grab, LINE, and more. The event was closed with entrepreneurial spirit to conduct National Convention of MariBerdigital, as suggested by Ministry of Cooperatives Small and Medium Enterprises. Want to know more about this event coverage? Follow our story on social media below:

Bandung, May 18th 2017 – The national movement Mari Berdigital is back in the city of creativity and digital industry, Bandung. The movement with tagline “Bangkitkan Ekonomi Lokal dengan Go-Digital” was held in Gedung Graha Pos, Jalan Banda No. 30. There was more than 450 SME & Startup owner in Bandung that attend the event which is initiated by bDigital Indonesia and supported by the ministry of cooperatives and SMEs.


Right at 10 AM, a workshop by Kolaborasi.Co & Paradigm Education opens this one-day conference before the participants were directed towards the Conference Arena for the opening ceremony. Unlike Mari Berdigital Jakarta, this particular national movement was designed specifically to aim for the development of local SME businesses. In order to realize this curriculum, there will be 3 different arenas: Conference Arena, Tech & Digital Workshop, and Business Growth Workshop. At Conference Arena, attendees are served with: 1)
opening, 2) workshops by Bandung Digital Valley (BDV), Billy Boen, Midtrans, UrbanIndo and Cisco System Indonesia, and 3) discussion panels with BDV, TDA Mart, Urban Indo and Paradigm Education. The opening ceremony was livened up by the performance of Rampak Gendang dance, in which the traditional dancers invite the speakers to enter the conference arena.

The event continued with a greeting from Agus Muharram, Secretary of the Ministry of Cooperatives and SMEs. In his speech, Agus elaborated the vision, mission, and agenda of the Ministry of Cooperatives and SMEs in supporting 2 million SMEs by 2020. Our next speaker is Santi Diansari, the Country Director of CSR IBM Indonesia. She wishes that Bandung capable of developing digitally, as when IBM evolved from typewriter manufacturer to become the largest computer manufacturer as it is today. The next speech came from Rama Dhonanto, Managing Director of bDigital Indonesia. In his speech, Rama elaborated the foundation and vision of the Gerakan Nasional - Mari Berdigital. “Our mission is not only to educated [people] on digital [business], but also to shift the mindset of these business owners to digitalize their business.]”

In the next session, Agus, Rama and several speakers beat the opening gong of the movement, marking the beginning of the Gerakan Nasional - Mari Berdigital event. After the lunch break, the first session presented by Dibya Pradana, Executive Director of BDV & JDV. He enlightened the participants in the development of the digital industry in Indonesia. The second session was hosted by Billy Boen, Founder of GDILab. He explained the importance of business to optimize social media. The third session was hosted by Moses Kurniawan, Senior Solutions Associate of Midtrans. In this session, Midtrans shares business tips in having an integrated payment method with an online store or website. The fourth session was hosted by Arip Tirta, CEO of UrbanIndo. In this session, he shared his experience, starting from when he was working in Silicon Valley, USA; until he established the largest property listing company in Bandung. The last workshop session was presented by Veronica Yetty, Country Marketing Manager of Cisco System Indonesia. Veronica discussed the Internet
of Things (IoT) which is considered as one of the increasing digital trend
nowadays.

There is a total of 12 speakers who delivered important material in two other arenas: digital and business workshops. Workshop in both arenas continued after the lunch break, at 13.30. In the Tech & Digital arena, the curriculum is in digital marketing, business transformation strategies, content marketing, and social media. Evidently, many visitors attend this arena because the curriculum is very enlightening for those who are interested to digitalize their business. For example: 1) workshop on how to advertise in Google from Arinda Idris (Senior PPC Specialist bDigital Indonesia), and 2) Strategy to digitize business from Dina Dellyana (Director of Business Incubator SBM ITB). Not to forget, there are various workshop on digital marketing such as workshop on digital business from Lazada, the marketing strategy for the millennials by LINE Indonesia, and content marketing from Sribulance.

In Business Growth arena, there are communities of SMEs and business coaches that will help SMEs to grow their businesses’ from financial, brand, and legal perspective. In
this arena, the participants of the seminar will learn a lot of things, ranging from tips to develop your brand as presented by Peggy Putri (COO & Co-Founder Paradigm Education) to funding tips from Sigit Aryo Tejo, Sales Director of Modalku.id. Andhika Adam Pradana, Head of Legal of BuatKontrak.com also provide tips to protect the business from a legal standpoint. The next speaker is Satrio Wicaksono, Business Development of Pawoon who shares tips on controlling and measuring business. Suwandi Soh, CEO of Sleekr also came up
with "How to Build an Effective Working Environment," a material which was received enthusiastically by Business Growth workshop participants. The last session in this arena was hosted by Ade Wahyudi, Director of Business Development of TDA Community that brought up the importance of business to connect with local communities.

Before the event ends at 16.00, there is a panel discussion session in the conference arena by Dibya Pradana, Peggy Putri, Ade Wahyudi, and Arip Tirta. Moderated by Rama Dhonanto, the panel discussion were filled with questions regarding digital industry and the development of millennials, especially in this digital era.

There are many partners that also contribute to the event, such as Lazada, Tech in Asia, Daily Social, TDA Bandung, Indigo Creative Nation, and many more. In this
event, more than 30 Bandung-area startup booths present. This fact reflects that this year’s event is better that last year’s. This event is expected to be the starting point of National Convention of Mari Berdigital—which is fully supported by the Ministry of Cooperatives and SMEs—and roadshow to other big cities such as Surabaya and Makassar.

Stay tuned for more updates and good news from us, Partners.And don’t forget to check our social media!


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