Google Ads for D'Elegance Clinic

OVERVIEW:

D’Elegance is a aesthetic clinic that focuses on plastic surgery like nose surgery, eye surgery and liposuction. The clinic has been trying to find more patients as they believe in beauty is everyone's rights. The clinic is located in Gandaria, South Jakarta.


GOALS: 

  • Leads from Google Ads
  • The increase of patients that come to D’Elegance Clinic

WHAT WE DO:

For Google Ads:


  • D’Elegance campaign use several channels in Google AdWords with conversions as objective
  • Formulate Targeted Keywords strategy and copies that relevant to the business like D’Elegance
  • Other Advanced-Level Optimization every week and do the A/B Testing for several campaigns


Landing Page Strategy:
  • Landing page that converts and relevant
  • Planting tracking code so that incoming leads can be tracked


RESULTS

  • During 3 months, incoming daily leads from both Google and Social Ads were 25. It was not included the future patients that directly call or come to the clinic
  • Beside incoming leads, engagement is also increasing (which is good for awareness); starting from comments, shares even messages in inbox. This is mostly because the nature of Indonesian people who are more convenient when they consult first before purchasing 
  • With the total daily leads, incoming patients every month is almost fully-booked. The significant increase of patients is around 40-6- more surgeries every month. 
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